Site name: Mashable
Site description: Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web technology news, via RSS daily.
Audience: People interested in media as it pertains to the interwebs. Social-networking fanatics, online and digital media enthusiasts, and web start-ups all have Mashable posts in their RSS feed readers. Surfers on the net who are interested in Web 2.0: redefining online interaction with collaboration and connectivity with others.
Business/Site Goals: Keep posting the latest news on social media and new websites. Provide current, relevant information for everything web-related.
Technologies used: WordPress (powered by PHP and MySQL)